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A comprehensive website SEO audit includes the use of various SEO audit tools, checklists, and standards to analyze a website and its optimization campaign. With an SEO site audit, you can create lists of weak points and action items that can help overcome the observed weaknesses on the website. An on-page SEO audit helps in gathering specific information and details needed for a company to make adjustments to their SEO campaign and get better results.

Is it necessary to perform an SEO Audit?

Industry experts recommend that you should run an SEO Audit every 6 months to stay in- synch with the latest SEO practices. At Uranus SEO Company, we have performed lots of SEO Audits and found out that they are really effective in the following cases:
  • Decline in organic traffic
  • Issues with Google penalties
  • SEO strategy and consulting
  • Modern SEO Practices
  • Lower rankings and traffic
  • Rank for buying keywords
By performing an SEO audit, you will be able to improve and measure your traffic growth and identify areas to improve your natural traffic growth. This can be achieved through consistently releasing content, optimizing your on-page SEO efforts, generating backlinks, and implementing conversion-driven keywords.
A website SEO audit will enable you to create better sales funnels, optimize your on-page and off-page SEO, and identify areas that need improvement.

Our Website Audit Services


Our experienced SEO experts perform manual SEO audits, which is different from running a technical SEO audit using a tool. They will first analyze your overall SEO performance, website, and industry, and will then create a thorough report with a prioritized action plan on what you need to do to improve your SEO rankings and traffic.

Performs Competitive Audit

A competitive audit is performed to track where your competitors are and what makes them more visible online. It is a detailed examination to provide suggestions for the improvement of your website. Our experienced SEO audit specialist analyses the existing SEO strategies implemented on your competitor’s website. On the basis of findings, they will recommend suitable strategies that will improve the performance of your website with better results and help your website to rank higher in search engine results.

Performs Detailed Analysis of the Structure and Architecture of your Website

The architecture audit performs a detailed analysis of the structure and architecture of your website. It is necessary to have good architecture for your website, as it helps users to navigate through the website with ease while performing their tasks efficiently.
Our highly experienced SEO audit specialists figures out the best layout for your website, which includes a compact menu, efficient internal linking, better-organized content hierarchy by identifying the gaps in the content, and so on. This in turn helps uncover the potential of your website by performing a platform review of the same.



Conducts Technical SEO Site Audit

The technical website audit is conducted to identify the different programming and technical issues on your website. Our skilled SEO specialists will audit and address some of the important technical issues like the right installation of SSL, the presence of any missing pages, etc. They will look into crawl stats, perform an XML sitemap and robots.txt review for the web crawlers to crawl your website efficiently. They will suggest the addition of 301 redirects in an Http to https migration and ensure that the right schema and markup is implemented.

Conducts On-Page SEO Website Audit

The On-Page Optimization Audit will review and recommend how best to optimize your website for the search engines to discover and rank it higher.
Our experienced SEO audit team analyses the highest traffic-generating keywords, and a list of additional keywords you should aim for. They will check if there are similar or missing title tags and meta descriptions. They will provide recommendations on better internal and inbound linking, easy navigation, and canonicals. In addition, they will optimize images for search engines and ensure that your URLs are SEO friendly.

Examines the Quality of Your Website Content

Our SEO audit team will examine the quality of your website content and ensures that your content satisfies the intent of the searcher. The website content must be original, informative, interesting, and easy to read. In fact, the quality of content will affect user experience and your website’s search rankings. Our team identifies and recommends how to change your content strategies and suggests whether you need to add or remove any specific content. They will compare your content with your competitor’s and addresses the differences in both quantity and quality. In addition, they will find out the duplicate content including meta tags if any, and recommend avoiding duplicate content.

Performs Website Speed Audit

Site speed is the amount of time it takes for your website or a page on your website to load after clicking on the link. Site speed can affect your website’s ranking. According to Google, the average loading time of a website should be under 2 seconds. Our SEO audit team will analyze and address the issues that cause your website to load slowly. They will provide you suggestions on how to improve the site speed for both mobile and desktop where the bandwidths are different.

Checks User Interface and Experience

Our highly qualified SEO specialists will check both user interface and user experience on the site using Google Analytics. They will also analyze the bounce rate and the average time spent by the user on your website.

Conducts Image and Video Optimization Audit

The image and video optimization audit is conducted to make sure that your website is optimally using these SEO trends. Our expert SEO consultants will evaluate the image size and provide suggestions and recommendations for both image and video optimization. The images and videos should be marked and given proper alt tags. This helps search engine crawlers to easily discover your content. It is also necessary that keywords should appear many times in the title and descriptions of the videos.

Analyzes the Link Building Strategies on Your Website

Our experienced SEO consultants analyze the link building strategies on your website, which help in search engine optimization (SEO). They will analyze the backlink type and check whether these backlinks are relevant to your website or not, how many links are being used ,and whether they are optimally placed. After analyzing the linking strategy and identifying toxic links, our SEO team will provide a recommendation on how to get the best backlink to authority websites. They will also reject the unnatural links which hold back your website’s rankings and review backlinking domains.

Google Penalty Identification & Recovery

Google penalizes a website automatically by web spam filtering algorithms like Penguin or manually by the webspam team. Google Penalty can lead to a sudden decrease in rankings of the entire site, or just some pages on the website if they are found to be manipulative. Our skilled SEO team will tell you if you are under a Google penalty and how to get out of it.

Ensures that You are Targeting Right Keywords

The keyword is the backbone of successful SEO campaigns. Our SEO team ensures that you are targeting the right keywords and gives you ideas of new keywords to target in order to satisfy your user's intent.

Our Process

Our experienced SEO experts follow a unique approach to make every project a success.

Discusses and Establishes the Goals

Our SEO analysts will discuss with you, establish your goals, and identify areas of improvement on your website.

Begins the Website Audit

After discussion, our team will start the website audit using cutting-edge tools and good old- fashioned manual testing. They will manually test over 120 factors, covering every aspect of your website.

Creates Actionable Report

Our team will then prioritize your issues and compile the results into an actionable report.

Why Choose US?


The following are the reasons why you should choose us.
You can email our SEO team to ask questions or request more information for any of the items covered in the Audit report.
As part of the SEO audit, Our SEO consultants will suggest an SEO strategy that works best for you.
Our experienced SEO team will give you a prioritized action plan on what you need to do to improve your SEO performance in 60 days or less.
The first thing the companies that like to hire us to work on their SEO ask us is to perform an SEO audit to test our services and assess the quality of our work. As part of the SEO Audit, our team has included a detailed plan on what it would take in terms of time and cost to implement the suggested changes.
Our skilled SEO consultants will apply the latest strategies to improve your SEO program so that you will be able to see fantastic results with increased market awareness and an enhanced online presence.
With us, you will get the best SEO services for your business. Hence, you can expect to reach those big sales and marketing goals.