Consultation

Social Media Marketing

  • Home
  • Social Media Marketing

Social media marketing helps businesses of all sizes to reach prospects and customers. Good marketing through social media can bring exceptional success to your business. It is capable of creating devoted brand advocates and driving leads and sales.


Social media marketing (SMM) involves creating and sharing content on social media networks to achieve your marketing and branding goals. It involves activities like posting text and image updates, videos, and other content that can drive audience engagement, as well as paid social media advertising.

Is Social Media Marketing Necessary For Your Business?

Customers interact with brands on social media by liking the brand’s posts, leaving reviews, mentioning the brand on their profile, direct messaging the brand, and tweeting at the brand, and they expect companies to respond to their social media posts. Failing to engage with your customers through social platforms like Facebook, Twitter, Instagram, and Pinterest, could result in missed opportunities. The following statistics help you decide whether or not you should adopt social media marketing for your business.

A survey was conducted on Facebook, Instagram, Twitter, Pinterest, and LinkedIn users. Among the users participated in the survey

  • 66% of Facebook users said that they Like or Follow a brand on this platform
  • 74% of users said that they check their Facebook accounts every day
  • 90% of Instagram users said that they follow a business on this platform, which translates to Instagram users who are keen on interacting with brands they like
  • 89% of online marketers stated that Instagram has been a very effective social media site for influencer marketing
  • People spend 26% more time watching ads on Twitter than on other social media platforms
  • 77% of Twitter users said that they feel more positive about a certain brand when they get replies to their Tweet
  • 83% of Pinners have purchased on the basis of content they saw from brands on Pinterest
  • 90 million LinkedIn users were senior-level influencers, while 63 million users were in decision-making positions.
From these statistics, it is clear that you need to adopt social media marketing for growing your brand as well as revenue. Your business should have an effective SMM strategy.

Why You Need a Best Social Media Marketing Service Provider like Uranus SEO Company to Manage Your Social Media?

Social Media Management is more than just posting a tweet about your product or service. It involves constant engagement with your audience, identifying new opportunities to make your business visible to different audiences. At Uranus SEO Company, we have highly experienced social media marketing specialists who know the platforms inside out. Our dedicated team will work accordingly with the platform algorithm to increase your online presence. Do an in-depth analysis of data, which is very important as it shows the direction of your business, whether something needs to be adapted or changed, and many more details that will make or break your online business. Another reason why you need a reliable social media marketing service provider is that if you do it yourself, it may consume your valuable time and resources. We have a proven track record of helping businesses achieve their goals in social media marketing. If you’re looking to grow your social media audience, get more leads, or increase your ROI – we are here to help.

How Do We Help?


At Uranus SEO Company, we go the extra mile for our clients. We tailor our services to suit the requirements of each client.

Helps Increase your Social Media Followers

Increasing your social media followers helps you boost word of mouth and referrals. The social media marketing experts of Uranus SEO Company will help you increase your followers with relevant people. Our dedicated team makes sure that your followers match the demographics, interests, and behaviors of your typical customers.

Helps Build a Strong Connection through Engagement

If you can build a strong connection with your audience through engagement, then they are more likely to buy from you. Our social media marketing experts will help you increase engagement such as likes, comments, etc on your social media posts.



Helps Increase Website Traffic

Driving more traffic to your website will influence leads and sales. Our skilled social media marketing specialists focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, our team adds retargeting ads to stay in front of recent website visitors.

Creates a Successful Organic Social Media Strategy

Our experienced social media marketers optimize your social media profiles. Creates engaging content for regular posts and ensures that you are using the most effective hashtags, promotes your social media profiles everywhere, posts the right balance of promotional and useful content and interacts and engages with people, and replies to their comments.

Identifies the Best Social Media Influencers for Your Brand

Our social media marketing team researches and strategizes to determine the best influencers for your industry, reach out to them, manages their activities, and builds ongoing relationships. A successful influencer can help improve your brand awareness, generate sales, drive traffic to your site, and more.

Conducts Social Media Audit

Our social media marketing experts conduct effective social media audit to give you a better understanding of what’s working, what’s failing, whether fake accounts are stealing your fans, which outdated profiles you need to revive, repurpose, or shut down, and what can be improved to grow your business and engage your audience.

Runs Social Media Contests that Converts

Our skilled team runs photo contests, sweepstakes, giveaways, etc. This helps build awareness about a product or a page, increase subscribers, sales, audience engagement, and more.

Tracks your Social Media Campaigns

Our team tracks and optimizes your audience and reach, engagement rates, click-through-rate as well as leads and your ROI on paid social campaigns.

Uses Paid Social Ads to Generate Brand Awareness

Our social media marketers follow an effective social advertising strategy that includes determining your business objectives and targeting audiences, tracking which posts on social media is getting more clicks, likes, shares, and comments, determining whether impression or engagement is important to you, designing your ads with mobile in mind, testing several ads with small audiences to determine what works best and then using the winning ad in the primary campaign and finally measuring and reporting results.

Performs Best-in-Class Competitor Analysis

Our social media marketing specialists will conduct a market analysis of your service areas as well as industry, identify local competitors who are outperforming you in audience size and engagement, and analyze the content and messaging that performs well in your industry.

Manages and Monitors your Social Reputation

Our qualified team will monitor social media reviews, social media feedback and sentiment, social engagement from campaigns, brand mentions, and chatter across social platforms.

Other services offered by us include:

  • Updates the schedule, news and articles regularly
  • Conducts continuous research, tracks, and adapts online trends and resources
  • Encourages awareness and supports within the blogging community and forums
  • Targets specific keywords, phrases, and topics relevant to your brand
  • Leverages analytics and data-tracking tools for strategy improvement

Chooses the Right Social Media Platforms for Your Brand

Social media helps you connect with your customers and build brand recognition. Through social media, you can create awareness about your brand, become a thought leader in your industry, and more. However, for social media to have an impact and reach your desired target audience, your brand must be on the right social media platforms. In fact, each social media platform serves a different purpose and people who log in to these platforms use them in different ways. Our social media marketing specialists follow a powerful technique to choose the right social media platform for your brand.

Determines Goals and Sets the Goals

Our team will work closely with you to determine your goals. On the basis of your answers and objective, they will set specific and measurable goals.
Social media platforms
Gets to Know the Different Social Media Platforms and Their Uses
Today, lots of social media platforms are available to marketers. It is imperative to choose the right one for social media marketing success. Our experienced social media marketing team will pick the right social media platform for your business. They will go through and compare the different social media platforms and determine which one will best meet your requirements. Here are some details about the most widely used social media platforms for business:
Facebook is the most prominent social media platform with over 2 billion monthly active users. This social media platform lets you reach your target audience. It is recommended to use this platform to grow your business.
Instagram is an aesthetically driven and the most engaging social media platform with over 1 billion monthly active users worldwide. Over 60% of people use this platform to discover new products. It allows you to tell your business story through visual content. This social media platform is ideal for lifestyle, clothing, art, sports, etc.
Twitter is a community orientated and a discussion platform where users go to discuss news and trends. This trusted platform has over 335 million active users worldwide and is used by all ages, from 18-64. It is a great place to establish your brand and get everyone talking about you.
Pinterest has become a must-have for businesses that have consumers interested in DIY, home design, fitness, crafts, fashion, nutrition, and any industry that can be beautifully shown. It has over 175 million active monthly users and the audience is mainly middle to high- income women.
LinkedIn is better known as the business social media platform and a great place for B2B engagement. Through this social media platform, you can reach up to 500 million decision- makers and professionals from all over the world, in all kinds of industries. It is absolutely necessary, especially if you are a personal brand.

Identifies the Platforms Your Target Audiences Use

Our social media marketing experts find out where your target audience spends their time on social media and how to reach them. They will establish the main purpose of the content that is being shared on social media. For instance, does the content educate the customers’ something new? Inspire them or provide them updates on your brand? It would be great to get started on a few platforms and identify where your brand resonates the best.

Tailors the Content Across Platforms

Our team will tailor the content across different social media platforms. They always strive to understand what your target customer will be looking for when they are on each social media platform. They will create and share different types of content including blogs, infographics, news, photos, and videos across social media platforms and also consider how to use live videos into the marketing strategy.

Measures and Adjusts the Strategy

Measures your statistics on each social media platform every month and analyzes which posts performed the best. Our team will investigate why these posts stood out to your audience and how to replicate it on the same platform, along with other platforms. If any of the posts are not performing well on certain platforms, then our dedicated team will go to the beginning and re- examine the times of the day that particular blog has been posted along with the type of content and the content itself.

Our Social Media Marketing Process

We at Uranus SEO Company follow a unique approach that includes:

Assign a Social Media Manager Exclusively for You

When you partner with us, we will assign a dedicated social media manager to develop your strategy and execute it. Our expert social media manager will work closely with you and understand your business and business objectives. You can communicate with the social media manager daily via email or schedule a call at a time that is most convenient for both of you.

Develops a Social Media Strategy that Suits Your Business

Our social media marketing experts will perform research and develop your strategy. They will do a competitive analysis, develop a buyer’s persona, and define an effective content strategy. In addition, they will develop advertising strategies and funnels for your campaign to help your business grow.

Develops Social Media Content and Advertisements

Once you accept the strategy that our team has developed, they will start execution. Our social media marketing specialists will develop social media content and advertisements specifically for your brand. This content can be prepared in a monthly content calendar for quality assurance. You can review and approve these content and advertisements before they go live.

Daily Management and Growth Optimization

Our dedicated social media marketing team offers daily maintenance and growth optimization. Our specialized team monitors all social media activity including comments, messages, as well as reviews, and responds within 24 business hours.

Reporting

Our social media manager will prepare monthly reports for you to review. You can access our reporting software 24/7 to view your campaign’s progress. Our team will schedule weekly, biweekly, or monthly meetings to discuss the progress.

What Sets Us Apart from Our Competitors?

The following are the things that make us unique among our competitors.

Open and Honest

At Uranus SEO Company, we believe in transparency. Therefore, we inform you about each hour spent on your portfolio. We are open about how we use your money and what the results are.

Your Opinion and Ideas are Our First Priority

We will start executing the strategy only when you agree on the strategy developed by us. We will let you work with us in a seamless manner, which requires very little effort from your side.

Greatly Value Your Trust

We at Uranus SEO Company greatly value your trust. To earn your trust, we will work hard to provide you the best result. We offer social media promotion packages that are proven to generate positive results for our clients in various industries.

Need to Pay Us Only for the True Cost of Service

We don’t expect you to pay us a high retaining fee. Instead, we want you to pay us for the true cost of the service and spend any additional budget on paid advertising.