All about Local Search Engine Optimization
Local SEO aims at marketing the local business online. With local SEO, businesses can promote their products and services to local customers at the exact time they’re looking for them online. Implementing local SEO helps in optimizing your website to be found in local search results. Now, let’s look at the difference between local search and standard search.
For example, if you search for an electrician to fix an electrical socket, then it becomes a standard search. However, if you search for the best electrician in your location, then it becomes a local search or one that has local intent. Search engines such as Google, Yahoo! or Bing knows that the searcher is looking for suggestions based on location. They will provide the users with relevant results, based on their geographical location and intent.