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Link Building

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Links are the most important ranking signal that search engines use to determine your significance and influence on the web.

Importance of Link Building

Link building is considered to be the backbone of any SEO strategy. The term “link building” has become completely out of date, so nowadays marketers are using softer expressions, such as earning links, link bait, natural link acquisition, and attracting links, and so on.

To rank higher on search engines, you need to have a quality website and backlinks. If you have both, then your website will get on the first page of SERPs (search engine results pages). Nowadays, everyone from new to experienced businessman needs high-quality backlinks to outrank their rivals.

We at Uranus SEO Company are committed to offering contextual and high-quality link building services to our clients. We follow a relationship-based, manually-vetted, resource- intensive technique for building links. Having years of experience in link building, we build the kind of links that are valued by Google and will benefit your brand and business. Our dedicated team constantly strives to build high-value backlinks by crafting competitive, high- quality content. Our consistent, scalable link building services help you get exposure, earn credibility, gain qualified web traffic thereby increase your sales.

What We Do?


The highly skilled and experienced link building specialists of Uranus SEO Company will do the following things.

Delivers Custom Link Building Campaigns

Our link building team will plan, create, and collaborate to deliver custom link building campaigns that perform extremely well.

Builds White-hat Backlinks

Our team will build powerful white-hat, niche-relevant backlinks, which can lead to increased SERP that eventually boosts the website traffic as well as the conversions.

Help You Get Links from Authoritative Website

Our link building experts will identify an authority site and help you get links from that site. This helps your business to connect with the desired target audience.

Identifies Key Audience and Influencers in Your Industry

Our team will identify your key audiences and target industry-relevant websites owned by real bloggers who are capable of promoting your content effectively. Once the relevant ones are identified, our team will develop a plan to attract them through content, PR, and outreach. In addition, our dedicated team will work closely with in-house and external content, marketing, and PR teams for an integrated agency approach.

Creates Editorial Content

Compelling content is considered to be the backbone of any marketing campaign. We have a team of experienced and qualified content writers, designers & developers who are capable of managing the entire content production process. Our team will analyze your website and create unique, magazine-style content, which helps in generating traffic and increasing readership.

Shares the Content

Our team will share the content with the manually-outreached blogger. They will stay in the loop until the content piece with a do-follow link is published. They will follow up with the bloggers for edits if needed before or after publishing.

Checks for Duplicate Backlinks and Disavow the Unnatural Links

Our qualified link building specialist will analyze your existing link profile using advanced tools and ensure that your website doesn’t get duplicate backlinks. They will also review your link profile to find out unnatural links. Once identified, they will remove or disavow it.

Develops PR Strategies

Our online PR consultants have succeeded in developing close relationships & contacts with the most authoritative publishers, bloggers, journalists & influencers in various industries & sectors around the world. They will develop PR strategies that can work online to attract links as well as in the offline world.

Creates Edgy Content

Our in-house creative writers create edgy content that gets people talking about your brand, onsite, or offsite. Whether it is interactive content, quizzes, or games, our design, and development team is capable of producing great content that stands out in the crowd.

Link Building Process

The link building processes we follow are:
Our skilled link building experts will look at the current state of your domain, including rankings and your backlink profile. Then, they will analyze existing linkable assets to find out what is currently earning links for your website. After that, they will look at your closest competitors to find out what sites they are earning links from and what types of content are working well. Our team will make recommendations based on what types of content that would perform well for your website.
After developing the customized link development strategy, our highly experienced team will find relevant domains to acquire links for your site. They will identify these opportunities through a wide variety of tactics including advanced search commands, competitor backlinks, and existing relationships. Once these opportunities are identified, they will proceed with manual outreach tactics such as leveraging assets to resource/links pages, broken link building, unlinked mentions, and guest contribution opportunities. Once you start getting links to your website, our team will send a monthly report with information regarding the progress of your campaign. This reporting dashboard will give you insights on our strategy moving forward and is aimed at offering you transparency.

What Makes Us Unique?

Uranus SEO Company is a leading white-hat link building service provider in the UK. Our experienced link building experts build the best, organic, and natural links. They scrutinize every link that has been secured to ensure that your product and services are presented to the right audiences and are compliant with best practices on all search engines. The following are the things that set us apart from our competitors.

Customized Services

Our team ensures that your website gets relevant backlinks that fetch visible results. They customize the services according to your requirements and also implement your suggestions.

Use Latest and Advanced Tools

Our specialized team will build your link profile using sophisticated tools for link building and keyword research. Then, they will conceptualize a strategy to help you get better link juice.

After Delivery Service

Even after acquiring the links, our team can revise them according to your specifications up to 3 times.

Tools we Use

Ahrefs

Moz

SEMrush

Our Guarantee

The link building strategies we follow are advanced, proven, and Google Penalty-Proof. We guarantee that we will never implement any SEO tactic that is capable of putting your site, traffic, or brand reputation at risk.

To support this statement, here we have listed the things that we will do and will not do in link building

Do’s

  • Develops a brand-specific, effective link building strategy
  • Identifies natural link building and link earning opportunities
  • Builds links from high profile, relevant platforms
  • Creates and promotes compelling Infographics and visual content
  • Leverage content marketing strategies that are not only successful and profitable but also helps in search results
  • Uses press releases to promote media coverage of events and resources
  • Publishes editorial guest posts on multi-author blogs and mainstream platforms
  • Invests in linkable assets that are quite valuable to transform traffic into links
  • Acquires secondary links through audience sharing activity
  • Utilizes natural and branded anchor text with a focus on usefulness and click-rates

Don’ts

  • Building thousands of spammy links through automation
  • Building unnatural links that will offer zero value whenever search engines ignore them
  • Publishing guest posts on “made for SEO” blogs or content mills, or publishing unlabeled advertorials
  • Creating websites strictly to point links to and from
  • Making financial exchanges explicitly for links
  • Building links from penalized websites
  • Participating in link schemes that violate Google’s webmaster guidelines
  • Creating embeddable Infographics or widgets containing non-editorial backlinks