Technical SEO and its Significance
Technical SEO aims at improving the technical aspects of a website in order to increase the
ranking of its pages in the search engines. The main objective of a technical SEO audit is to
evaluate your website’s current SEO and determine which aspects you need to improve for a
smooth online experience. Over time, user demands have dramatically changed and search
engines have become highly advanced. The Statista, an online portal for statistics reports that
currently there are approximately 3.5 billion Smartphone users across the globe. This
tremendous growth in Smartphone usage has influenced Google to launch an algorithm
update that places great importance on site speed and mobile experience in ranking web
pages. Websites with a poor structure, increased load time and too many redirects can be
penalized by Google. If we do not take proper action against these technical SEO issues then
it may result in a steep drop in search rankings and organic traffic.