App Store Optimization - For all your SEO service requirements

Are you promoting your app enough or in the right way? Just as websites and online stores need search engine optimization (SEO), mobile apps need app store optimization (ASO).

App Store Optimization involves optimizing mobile apps-developed on various platforms such as iOS, Android, Blackberry, Windows, and cross-platform applications to rank higher in an app store’s search results. When your app ranks higher in an app store’s search results, it will be more visible to potential customers. This, in turn, helps drive more traffic to your app’s page in the app store and ultimately more downloads.

Today, there is an app for almost everything and the interesting fact is that, it’s not just a single one for each but multiple apps for each little thing we do. According to Statista, there are 2.56 million apps on Google Play Store and 1.85 million apps on the Apple App Store. So, it will be really a challenging task to get your app to the front, when you are competing against millions of apps in the app store. An effective solution is to optimize your store page or otherwise you may lose thousands of downloads each and every year.

At Uranus SEO Company, we focus on increasing traffic on our client’s mobile application by implementing the best of ASO strategies. For us, every individual App is unique, so our experienced ASO team will tailor different approaches for every mobile application to assure that your app reaches your target audience.

Our dedicated ASO specialists will take the time to study the number of competitors and question how they are performing, what are the takeaways from them, where they are lacking, what keywords they are targeting, and what their app’s size is. Our team will take every single
element into consideration and work accordingly to positively impact your app’s growth.

Our ASO Services

Being one of the leading ASO service providers in the UK, our highly experienced ASO specialists offer full-scale app store optimization services to enhance your app’s visibility.

Searches for Keywords with the Highest Search Volume

Our dedicated ASO specialists search for the keyword that has the heaviest search traffic to be placed in the title. They will constantly track and optimize your rank performance against your competition for the relevant keywords. They use best-in-class tools such as MobileDevHQ to track your search rankings, analyze your keywords, choose better keywords, and get updates about your competitors.

Provides Support for the Audit and Reputation Management

Our experienced ASO experts will provide end-to-end support throughout the process for the audit and reputation management. They will ensure that your app has the size and update frequency that is desirable to the app store. Our team will review the title, size, screenshot, and conduct icon analysis, crash rate analysis, category analysis, and iOS compliance analysis. They will perform an off-page review that includes download and install analysis, competitor analysis, rating, and review analysis.

Ratings and Reviews

Positive ratings can boost ASO. Your app’s ratings can affect its ranking in the app store. If your app has good ratings and reviews, then it will rank higher and more users are likely to download it. In fact, apps with more than four stars will get higher rankings. Hence, it is important to cultivate a lively and positive review column. You need to encourage your customers who are satisfied with your application to write a review and rate it either through prompts or incentives. Our skilled ASO experts will analyze your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.

Optimizes Your App Description

A good title and simple, concise description for your app can help you attract customers to your product or services, thereby increase your app downloads. An effective app description will tell the app store visitors the exact features of your product, how people can use it, and why they should download it. Our experienced ASO specialists will clearly communicate your app’s value proposition and its uniqueness in brief. They curate and post all the media releases and blog posts about your app to increase credibility. They will regularly update app descriptions as the app and allied features and services evolve.

Includes App Screenshots and Creates Icon

An effective screenshot will accurately depict all that the app can do. Having the right screenshots and icon will help attract more app store visitors to your app. Our app store optimization experts will include screenshots and videos, which help app store visitors to visualize your app, thereby increase downloads. They will highlight the best parts of your app, its most popular pages, and its key features. They will design and create an icon for your mobile app that stands out among the rest and show the app page visitors what your application is about.

Promotes Your App

Our ASO specialists will promote your app using press releases and launch an effective cost-per- install (CPI) campaign. They will help you set up and navigate the intricacies of social media. Our team uses effective app promotion strategies including the pre-launch, post-launch, and maintenance work to give the anticipated returns.

Boosts User Engagement

Our ASO experts use high-quality content and attractive visuals to highlight your app’s USP (unique selling proposition) and boost user engagements. They will help you assess consumer’s response to your products, services as well as other offerings and accordingly deploy user engagement tactics such as push-notifications, e-mail marketing, in-app-messaging, etc. This encourages users to come back for more. Our specialized team will help you monetize your product at a faster rate.

Localizes your Mobile App

Our ASO team will seamlessly translate your app into different local languages. This provides a localized experience for your users all over the world. Localizing your mobile app in multiple languages will help increase app downloads and expose your app to a large potential audience.

Offers Insightful Reports

Our dedicated ASO team will share insightful reports that keep you updated about your app’s visibility in the different App Stores. Shares details on how your app fares against every important ASO factor influencing the store ranking algorithm. The report also features competitive benchmarking with other apps similar to yours and comparison on keyword density and other important assets.

You can enjoy the following benefits by partnering with us.

Benefits of Partnering With Us

Benefits of
Partnering With Us

Improves Your Rankings

Our ASO team leverages the best ASO tools and techniques that give us accurate data to help us optimize your app page and improve your rankings. Our team will take the time to understand each and every requirement of the clients.

Apps will Work Smartly

Our experienced ASO experts follow results-oriented strategies to make your apps work smartly. This in turn helps us bring enhanced business revenue with its implementation.

Achieve Good Results

Whether your project requirements are small or big, we can meet all those requirements. At Uranus SEO Company, we have a dedicated project manager for every brand and the main responsibility of this project manager is to deliver high-quality results regularly.

Increased Revenue and Return on Investments

Our high-quality ASO services help improve your revenue, which leads to an increase in your ROI. Our dedicated ASO specialists will always strive to drive more customers to your app page and increase the downloads of your application.